The thrill of the game and the opportunity to win big money attracts people to casinos. But with competition booming and audiences becoming more informed about gambling options, casinos need to keep up to speed on how to stand out. This article explores tried-and-true casino marketing strategies that are sure to boost your business in the long run.

The casino is a place where champagne glasses clink, and tourists and locals mingle, creating an incredible buzz. The glitzy decor and flashing lights give off an aura of euphoria, and a few near-misses on slot machines can create a manufactured feeling of bliss that keeps people coming back for more.

Casinos are also known for their entertainment, food and drink, and events, and the experience of attending a casino can vary widely depending on why you’re there. For example, if you’re at the casino with a group of friends for a bachelorette party, you’re probably “hiring” the casino for a fun atmosphere and a great mix of gaming, food, and entertainment.

The average casino gambler is a forty-six-year-old woman with above-average income, according to Harrah’s Entertainment. These older adults are more likely to have extra vacation time and the disposable income to spend on gambling. And, like any other business, a casino has to make a profit to stay in business and pay its employees. This is why it’s important for casinos to understand their customers and target their marketing accordingly.