The modern casino is like an indoor amusement park for adults, but the majority of the fun—and the billions in profits for owners—come from gambling. Slot machines, blackjack, roulette and other games of chance give casinos their unique atmosphere, which draws in millions of visitors each year. The history of the casino industry reveals its seedy side, and many casinos have fallen prey to mob control. Today, real estate investors and hotel chains with deeper pockets have out-mafiosted the mobsters.

The glitzy casinos with their flashing lights and endless rows of slot machines are designed to entice people into gambling the night away. Despite the fact that most casino games aren’t skill-based, many of them can be very addictive, and it is not uncommon for people to lose more than they win. Read on to learn how casinos use psychology tricks and design elements to get you to gamble away your hard-earned money.

Casinos rely on their reputation, customer feedback and positive reviews to draw in guests and drive business. Display customer testimonials on websites and social media pages to promote your casino’s reliability and value. Offer free hotel rooms, food and drinks or even limo service to big-spending players as comps (compliments) for their patronage. Partner with e-sports teams and platforms to create immersive experiences that bring in new audiences. Consider adding virtual reality and augmented reality to your casino’s offerings as well, since these technologies can be very involving.