Underneath the flashing lights and free cocktails, casinos are businesses engineered to slowly bleed their customers of their hard-earned cash. This is why casino games have built-in advantages in favor of the house, which makes it mathematically impossible for a player to win more than they spend. But a certain amount of gamblers aren’t easily deterred by the rigged odds and will keep playing, hoping that this time will be their lucky one.

Something about gambling (perhaps it’s the presence of large amounts of money) seems to encourage cheating, stealing and scamming. That’s why casinos invest so much in security, including a team of armed guards who patrol the floors and check everyone for signs of bribery or influence peddling. It’s a good idea to keep that in mind while walking around the casino floor and don’t walk into a game of poker with your pants untucked, just to be safe.

While some casinos may offer more glitz and glamour than others, most have the same goal of creating a manufactured blissful experience that keeps people coming back. They do this by using scent, music, and dazzling visuals to create an euphoric atmosphere. Casinos also typically have no clocks on the house floor because they want players to lose track of time and play for longer.

Understanding your audience is key to attracting and keeping them at your casino. Demographics can be helpful, but it’s important to know more about what motivates people to visit your casino in the first place. For example, a group of women who walk into your casino may be visiting from out of town on business or attending a bachelorette party. Using Cvent Search Ads to target these event planners could be a great way to increase their brand awareness and drive more group bookings.