In Casino, Robert De Niro and Sharon Stone arguably give their best performances ever. The movie isn’t an epic crime drama in the way that Goodfellas or Scarface are, but it is a riveting look at a culture of greed and corruption that permeated Vegas for decades. The film also offers a glimpse into how huge gambling corporations took over the desert city, and it lays bare an intricate web of corruption that extended to politicians, Teamsters unions, mob families from Chicago, and even the Midwest mafia based in Kansas City.

While some people who gamble develop a problem, most don’t. Gambling addiction often results from the use of drugs and alcohol, which can lower inhibitions and cloud judgment. This is why casinos serve an endless stream of free drinks to their patrons. Then, there’s the fact that most gambling games are rigged so that the house always has an advantage. This advantage is referred to as the house edge, and casino mathematicians work diligently to calculate it for each game.

Most casinos offer much more than just gaming, including hotel rooms, event spaces, restaurants, and other entertainment options. This is why casino marketing needs to address all these different offerings, and it should also be designed to attract group business. Cvent’s search ads, for example, can help casinos earn exposure to meeting planners in similar areas and sister markets, giving them a major leg up in competing for group business.